Benson High Brand

About Benson High

Founded in 1904, Benson High prides itself in its tradition, academic excellence, school spirit and a family-like atmosphere. Located in the historic Benson neighborhood of Omaha, NE, Benson High has an enrollment of approximately 1,350 students who come from all over the city. The student population closely matches that of Omaha in that it is extremely diverse socioeconomically, racially and culturally. We believe that students who go to school with students who do not necessarily look like them gives them an advantage as they move onto either post-secondary education or the work force. Our students learn to work with everyone.

Benson High is a comprehensive school, with a focus on academies. We are proud to be the first school in the Omaha metro area that had “Wall-to-Wall” career academies. Every student is in an academy. This means that while teaching the standard curriculum (English, math, social studies, science, etc.), there is a focus on our academies. All freshmen are a part of the Freshman Academy. Freshmen then choose from one of the following academies of which they will be a part for the next three years:

  • Design & Construction Academy

  • Business & Entrepreneurship Academy

  • Health Professions Academy

  • Cambridge Academy

Each academy allows our students exposure to content specific curriculum and real world application, allowing them to be college, career and civic life ready when they graduate. Each academy partners with various businesses across the city to enrich our students high school experience. While our focus is on the career academies, Benson High also offers traditional honors, advanced placement (AP) and dual enrollment (DE) classes for those students wishing to take advantage.

Benson High offers our students a traditional, comprehensive education that prepares them not only for post-secondary education, but for the career field as well. We have a caring and dedicated staff that believes in providing access to more opportunities for all students. We prepare students for the rest of their lives.


Tag Lines

#WeAreBenson #WeBelongAtBenson


Logo

Logo is short for logotype, which is a brand’s name set in a special typeface in a particular way. Benson High’s logo incorporates the type and the image of the bunny arranged as you see here.

The bunny image alone is considered an icon, a representative symbol. The bunny head must always be straight, never tipped or rotated. The head should be placed above the Benson logotype, never alone. The Benson logotype can be used alone.

OPS/Benson Lock-Up

This lock-up is the arrangement of the Omaha Public Schools logo and the Benson logo separated by a line. If the logo and icon are in color, the OPS logo must also be in color.


Lock-Up

Typesetting refers to the process of arranging type with the icon.

Athletics/Activities

ATHLETICS can be replaced with any athletics or activities name with approved templates. Contact Printing and Publications with requests for assistance with this formatting.


Mighty Bunnies Logo

Green

EPS  /  JPEG  /  PNG

Black

EPS  /  JPEG  /  PNG

Gray

EPS  /  JPEG  /  PNG

White

EPS  /  PNG


Logotype

Green

EPS  /  JPEG  /  PNG

Black

EPS  /  JPEG  /  PNG

Gray

EPS  /  JPEG  /  PNG

White

EPS  /  PNG


Bunny Head Logo

Green

EPS  /  JPEG  /  PNG

Black

EPS  /  JPEG  /  PNG

Gray

EPS  /  JPEG  /  PNG

White

EPS  /  PNG


Colors

Kelly Green
C:100 M:0 Y:78 K:42
R:0 G:112 B:74
PMS equivalent: 356

Gray
C:0 M:0 Y:0 K:50
R:147 G:149 B:152

Black

White


Don’ts

Stretch or scrunch.

Rearrange the pieces.

Switch out colors.

Change the fonts.

Place on top of photos or complex backgrounds.

Use elements on backgrounds that don’t have contrast.

Crowd the logo. Give the logo some space around it, about equal to the middle “N” in Benson

Make it so small that it is difficult to read.

Replace the bunny with different bunnies.

Tip, rotate or add shadows. The bunny head should always face right.


Fonts


Fight Song

Give a cheer for Benson High, B-H-S forever;
Show the will to do or die, cheer her ‘til the rafters ring!
Benson stands for all we love, best of all the high schools;
Cheer her to the echo – let every loyal classmate sing!


Contact Information and Social Media

Address: 5120 Maple Street, Omaha, NE 68104

Main Office: (531) 299-2520

Website: www.ops.org/benson

Social Media
Twitter: @OPS_BensonHigh
Facebook: OPSBensonHighSchool