Bluestem Middle

Identity Elements

Logo

Logo is the graphical representation of an organization. It is the first impression others have of our school. Bluestem Middle’s logo incorporates the school name and the image of the mascot a Meadowlark, arranged as you see here.

EPS / JPEG / PNG

Logotype

The school name arranged as you see is a logotype, it is a brand’s name set in a special typeface in a particular way. The Bluestem logotype can be used alone.

EPS / JPEG / PNG

Mascot

The school mascot, the Mighty Meadowlark image alone is considered an icon, a representative symbol. The mascot can be used alone.

EPS / JPEG / PNG

Athletics and Activities

The Circle B logo is one example of imagery for Bluestem athletics and activities. It can be used alone or with the name of the activity or school.

EPS / JPEG / PNG

Other Logo and Identity Elements

Vertical Logo

EPS / JPEG / PNG

Mascot and Circle B

EPS / JPEG / PNG

Mascot in Circle

EPS / JPEG / PNG

Centered Logotype

EPS / JPEG / PNG

Colors

Navy Blue
Pantone 2756
C: 100 M: 96 Y: 27 K: 20
R: 39 G: 43 B: 103
Hex: 272b67

Hunter Green
Pantone 555
C: 83 M: 33 Y: 77 K: 21
R: 42 G: 113 B: 81
Hex: 2a7151

Silver (Metallic)
Pantone 877C
C: 49 M: 38 Y: 39 K: 3
R: 138 G: 141 B: 142
Hex: 8a8d8e

Bluestem Middle Branding Don’ts

See complete brand guidelines document below for examples

Stretch or scrunch
Change the fonts
Switch out colors
Make it so small that it is difficult to read
Place on top of photos. or complex backgrounds
Crowd the logo
Tip, rotate or add extreme drop shadows

Fonts

Contact Information and Social Media

Address: 5910 S 42 St., Omaha, NE 68107

Main Office: TBA

Website: www.ops.org/bluestem

Social Media
Twitter: @OPS_Bluestem
Facebook: OPSBluestemMiddle

View Complete Brand Guidelines