McMillan Middle

Identity Elements

Logo

Logo is the graphical representation of an organization. It is the first impression others have of our school. McMillan Middle’s logo incorporates the school name and the image of a crest and the mascot, a Lion, arranged as you see here.

EPS / JPG / PNG

Logotype

The school name arranged as you see is a logotype, it is a brands name set in a special typeface in a particular way. The McMillan logotype can be used alone.

EPS / JPG / PNG

Mascot

The school mascot, the Lion image alone is considered an icon, a representative symbol. The mascot can be used alone.

EPS / JPG / PNG

Athletics and Activities

This is an example of imagery for McMillan athletics and activities. It can be used alone or with the name of the activity.

EPS / JPG / PNG

Other Logo and Identity Elements

Primary Horizontal Logo

EPS / JPG / PNG

Secondary Logo

EPS / JPG / PNG

Mascot with Logotype

EPS / JPG / PNG

Colors

Blue
Pantone 2757C
C: 100 M: 82 Y: 0 K: 30
R: 6 G: 52 B: 122
Hex: 06347a

Yellow
Pantone 012C
C: 0 M: 16 Y: 89 K: 0
R: 255 G: 210 B: 51
Hex: ffd233

McMillan Middle Branding Don’ts

See complete brand guidelines document below for examples

Stretch or scrunch
Change the fonts
Switch out colors
Make it so small that it is difficult to read
Place on top of photos. or complex backgrounds
Crowd the logo
Tip, rotate or add extreme drop shadows

Fonts

Contact Information and Social Media

Address: 3802 Redick Ave., Omaha, NE 68112

Main Office: (531) 299-2440

Website: www.ops.org/mcmillan

Social Media
Twitter: @OPS_McMillan
Facebook: OPSMcMillanMiddle

View Complete Brand Guidelines