Benson West Elementary
Full Color Logos
Black Logos
Blue Logos
White Logos
Full Color Logotypes
Full Color Icons
Colors
Blue
Pantone: 661 C
CMYK 100, 90, 10, 2
RGB 36, 62, 140
HEX #243E8C
Gray
40% Black
CMYK 0, 0, 0, 40
RGB 167, 169, 172
HEX #A7A9AC
Red
Pantone: 485 C
CMYK 0, 100, 100, 0
RGB 237, 28, 36
HEX #ED1C24
Pink
50% Pantone: 485 C
CMYK 0, 50, 51, 0
RGB 246, 150, 121
HEX #F69679
Benson West Branding Don’ts
See complete brand guidelines document below for examples
Stretch or scrunch
Change the fonts
Switch out colors
Make it so small that it is difficult to read
Place on top of photos. or complex backgrounds
Crowd the logo
Tip, rotate or add extreme drop shadows
