OPS Brand

Brand Defined

What is a brand?


A brand is a person's gut feeling about a product, service or organization.

Source: The Brand Gap

3 things to remember:

  1. Our brand is more than just our logo.

  2. Our brand is not defined by us. It's defined by everyone else.

  3. The engaging, consistent visual elements we use are part of our BRAND IDENTITY. They help to connect people to who we are as an organization.