Brand Promise
In my Academy/Pathway we are passionate about our learning. Each Academy/Pathway welcomes me into a diverse family of my peers and teachers where everyone belongs, our voices are heard, and we are supported and empowered to own our education. Fun, engaging, real-world experiences that are relevant to me provide learning opportunities that build my confidence and prepare me for my future.
Tag Line
My story starts here.
Logo
Full Color Logo
Blue Logo
One Color Logo
Our colors can be used in different ways for different applications, including Pantone® Matching System (PMS), CMYK, RGB and HEX color codes. Use the color version whenever possible.
The logo may be represented in a single color using blue. The one color logo should not be used on digital only files.
When color printing is not available, the logo may be represented in a single color using black. The one color logo should not be used on digital only files.
Spacing and File Formats
Recommended Logo Spacing
No other object should be placed within the safe area around the logo as specified below. The safe area is an area identified by the height of the “A” in the logo. (See red square)
File Usage
Use of digital artwork in different applications requires the use of different digital file formats. To ensure the best quality reproduction, the following file format uses are suggested.
Word: .JPG / .PNG
PowerPoint: .PNG/ .JPG
Web (HTML): .JPG/ .PNG
InDesign .EPS (highest quality for print) /.JPG / .PNG
Usage Guidelines
Our logo and logo elements should always be used in ways that uphold the integrity of the design and keep consistency.
Don’t stretch or scrunch
Don’t rearrange elements
Don’t distort or rotate
Don’t change fonts
Don’t change colors
Don’t use complex backgrounds
Typography
Our fonts have been selected for their simplicity, style and practicality.
Helvetica was created in Switzerland in 1957 and has stood the test of time as a versatile, sans-serif font.
Arial, which can be used in place of Helvetica when it’s not available, was created in 1982 as a computer font that mimics Helvetica. It is widely available on both Mac and PC.
Colors
Primary Color Palette
The color palette provides a guide for keeping a consistent color scheme within the Omaha Public Schools College & Career Academies and Pathways communications.
The College and Career Academies and Pathways branding colors are derived from the Omaha Public Schools’ colors.
Deep Blue
PMS 302
CMYK: 100 48 12 58
RGB: 0 58 93
HEX: #003a5d
Pure Blue
PMS 7690
CMYK: 95 41 10 0
RGB: 0 118 169
HEX: #0076a9
Teal Green
PMS 7716
CMYK: 83 0 40 11
RGB: 0 148 145
HEX: #009491
Secondary Color Palette
Clear Blue
PMS 304
CMYK: 34 0 6 0
RGB: 151 218 234
HEX: #97daea
Solid Gold
PMS 466
CMYK: 8 23 52 15
RGB: 201 169 120
HEX: #c9a978
District Logo Co-Branding with Schools
Here is how our Academies and Pathways logos should be presented when being arranged with the Omaha Public Schools logo.
Equal Prominence
Balance the logos visually so they feel equal in dominance. Divide the logos with a neutral gray line.
OPS Emphasis
The secondary logo should be approximately half the size of the emphasized logo.
OPS Emphasis Layout
School Emphasis
Use the dark blue, 1 color logo when OPS is secondary
School Emphasis Layout
Academy or Pathway Logo Co-Branding with Schools
Here is how our Academies and Pathways logos should be presented when being arranged with school logo.
Equal Prominence
Balance the logos visually so they feel equal in dominance. Divide the logos with a neutral gray line.
School Emphasis
The secondary logo should be approximately half the size of the emphasized logo.
School Emphasis Layout
Academy Emphasis
The secondary logo should be approximately half the size of the emphasized logo.
Academy Emphasis Layout
Typefaces
Master and Sub Brands
Freshman Academies
Benson High
PMS: 7727C
PROCESS: 100 0 78 42
RGB: 0 112 74
HEX: 00704A
PMS: Cool Grey 7C
PROCESS: 0 0 0 50
RGB: 147 149 152
HEX: 939598
Bryan High
PMS: 350C
PROCESS: 80 43 83 42
RGB: 42 81 53
HEX: 2A5136
PMS: 4525C
PROCESS: 24 23 56 0
RGB: 198 183 131
HEX: C6B783
Buena Vista High
PMS: 7624CP
PROCESS: 0 97 87 60
RGB: 66030d
HEX: 7A0306
PMS: 877C
PROCESS: 4 2 0 42
RGB: 8d9093
HEX: 999999
Burke High
PMS: Black C6
PROCESS: 75 68 67 90
RGB: 0 0 0
HEX: 000000
PMS: 750C
PROCESS: 28 32 59 12
RGB: 169 149 109
HEX: A99571
Career Center
Central High
PMS: 2617
PROCESS: 87 100 18 8
RGB: 75 30 119
HEX: 4B1E77
PMS: 7446
PROCESS: 40 49 0 0
RGB: 157 134 191
HEX: 9D86BF
North High
PMS: 605C
PROCESS: 0 18 100 0
RGB: 225 207 1
HEX: FFCF01
PMS: 4151C
PROCESS: 100 65 0 0
RGB: 0 97 175
HEX: 0061AF
Northwest High
PMS: 1795C
PROCESS: 2 97 85 7
RGB: 217 38 50
HEX: D92632
PMS: 282C
PROCESS: 95 72 15 67
RGB: 0 30 69
HEX: 001E45
South High
PMS: 199C
PROCESS: 0 100 75 4
RGB: 227 24 62
HEX: E3183E
PMS: Black 6C
PROCESS: 100 61 32 96
RGB: 16 24 32
HEX: 101820
Westview High
PMS: 3005C
PROCESS: 82 52 0 0
RGB: 0 116 200
HEX: 0074c8
PMS: 158C
PROCESS: 3 62 93 0
RGB: 236 125 48
HEX: ed7422