Our logo is a symbol that identifies us. It holds different meaning for each person who views it. Using it consistently helps to create recognition for our brand. Subtle adjustments have been made to the previous logo version in order to keep it fresh and relevant.
Here are the approved logo options that can be used in appropriate situations.
Our logo and logo elements should always be used in ways that uphold the integrity of the design and keep consistency.
DON'T stretch or scrunch.
DON'T rearrange the pieces.
DON'T switch out the colors.
DON'T change the fonts.
DON'T place over complex backgrounds or photos.
DON'T crowd the logo.
Let the logo breathe by keeping space around it that is at least equal to the height of the “O” in Omaha.
DON'T use the logo too small.
In order to keep the logo legible and prominent, the minimum width in print should be 1"
Department logos have been created to provide a consistent format for all 17 departments. These logos are available upon request below.
CO-BRANDING WITH SCHOOLS
Balance the logos visually so they feel equal in dominance. Divide the logos with a neutral gray line.
The secondary logo should be approximately half the size of the emphasized logo.
OPS EMPHASIS LAYOUT
Use the dark blue, 1 color logo when OPS is secondary.