OPS Brand
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Colors

The colors of our identity were chosen to reflect the key attributes of our personality. Our colors are diverse, noble and caring — just like our organization.

 
 

Colors

The colors of our identity were chosen to reflect the key attributes of our personality. Our colors can be used in different ways for different applications, including PMS, CMYK, RGB and HEX color codes.

 

Pantone Matching System (PMS) - A system of standardized inks used for printing consistent colors.

CMYK -  A subtractive color model for digital and offset printing. Colors are created by using a combination of cyan, magenta, yellow and black inks.

RGB - A color profile for monitors that uses light rendered onscreen by using combinations of red, green and blue.

HEX - Designers and developers commonly use HEX colors in web design. A HEX color is expressed as a six-digit combination of numbers and letters defined by its mix of red, green and blue (RGB).

 
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Primary Colors

 

Deep Blue

PMS 302
CMYK:  100 48 12 58
RGB:  0 58 93
HEX:  #003a5d 

Solid Gold

PMS 466
CMYK:  8 23 52 15
RGB:  201 169 120
HEX: #c9a978

Clear Blue

PMS 304
CMYK:  34 0 6 0
RGB:  151 218 234
HEX: #97daea

Secondary Colors

 

Dark Blue

PMS 303
CMYK:  100 47 22 82
RGB:  0 42 58
HEX:  #002a3a 

Pure Blue

PMS 7690
CMYK:  95 41 10 0
RGB:  0 118 169
HEX:  #0076a9 

 

Teal Green

PMS 7716
CMYK:  83 0 40 11
RGB: 0 148 145
HEX:  #009491

 

 

Middle Gray

PMS 441
CMYK:  22 4 15 8
RGB:  183 205 201
HEX:  #b7cdc9

 

Soft Yellow

PMS 7401
CMYK:  0 4 27 0
RGB:  247 224 165
HEX:  #f7e0a5 

 
 

Color Meaning

 
Featured
Our diversity makes us varied but united and strong.

Our diversity makes us varied but united and strong.

We are a noble group with high moral principles.

We are a noble group with high moral principles.

We care deeply about our students and our community.

We care deeply about our students and our community.

We approach situations with intelligence and acumen.

We approach situations with intelligence and acumen.

We are generous with our talents and efforts.

We are generous with our talents and efforts.

Positivity fuels our actions, not fear of negative results.

Positivity fuels our actions, not fear of negative results.

We are humble, but confident in what we can achieve.

We are humble, but confident in what we can achieve.

Our team and students engage in one another and our community.

Our team and students engage in one another and our community.

 

Creating Custom Color Palettes

Using consistent colors helps reinforce the Omaha Public Schools brand.  This document provides instructions on setting up a color palette in Canva, Adobe and Office. Omaha Public Schools brand colors will be available to incorporate into your documents without having to look up and input color codes.